What is Vision and Why Does it Matter?

The drama began on October 4, 1957. It’s one of history’s most compelling examples of the power of vision. That was the day Americans looked into the night sky and realized they had been beat into space. Sputnik 1 was the first man-made object to orbit the earth. In light of the United States’ spectacular […]

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An 8-Point Gut Check for Grit

The first half of 2012 is over, and the goals you’ve set for the year have now met the hard road of reality. How’s that going? It’s a common misconception that the trajectory of goal fulfillment travels in a straight line. People are actually surprised when the cause they believe in so deeply and the […]

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Are You Lying About Your Brand?

When we think of branding what usually comes to mind are things like logos and colors, tag lines and ad copy. That’s unfortunate. Packaging, rather than being first, is the final element of branding. What comes first? The actual content of your brand. I refer to these two things as internal branding and external branding, […]

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5 Questions for Web Strategist, Ron Sparks

1. Why do I need a “web strategy”? Isn’t it just good enough to have a web site? Web strategy is the foundation of a successful business online. First, it means clarifying your business goals and determining which of these can be achieved online. It could mean you need a simple web site, or a […]

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14 Tips to Finding a Great Accountant

Another busy tax season is in the books. You’re probably tired of even talking about the subject, but having a great accountant as part of your team of advisors is critical to success as an entrepreneur. My friend and colleague, Phil Symchych, President of Symco & Co., recently gave these words of advice on finding […]

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How Much Do You Weigh? (No, It’s Not What You Think)

If I stood on a weight scale, told you how much I weighed, and asked this question, “How healthy am I?” What would you say? You would probably say something like, “I don’t know. I don’t have enough information.” And you would be right. You can’t tell from merely weighing someone how healthy they are. […]

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