Two Incredibly Simple Secrets to Excellence in Execution

We had come to the end of two very intense days. Whiteboards had been scribbled on, erased, and scribbled on again and again. Flip chart pages stuck to the wall like debris from a battlefield. The executives in the room sat bleary-eyed and exhausted. I had seen this before. I had caused this before. And […]

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SOTW: The Right Way to Conduct a SWOT Analysis

One of the most impressive minds in the consulting world today, Alan Weiss, famously wrote that the oft-used planning tool called the SWOT Analysis is “insipid and simplistic” and using it “ought to get any consultant thrown out into the street.” Tell me how you really feel! Alan is mostly right, but partly wrong. To […]

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What is Vision and Why Does it Matter?

The drama began on October 4, 1957. It’s one of history’s most compelling examples of the power of vision. That was the day Americans looked into the night sky and realized they had been beat into space. Sputnik 1 was the first man-made object to orbit the earth. In light of the United States’ spectacular […]

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An 8-Point Gut Check for Grit

The first half of 2012 is over, and the goals you’ve set for the year have now met the hard road of reality. How’s that going? It’s a common misconception that the trajectory of goal fulfillment travels in a straight line. People are actually surprised when the cause they believe in so deeply and the […]

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Are You Lying About Your Brand?

When we think of branding what usually comes to mind are things like logos and colors, tag lines and ad copy. That’s unfortunate. Packaging, rather than being first, is the final element of branding. What comes first? The actual content of your brand. I refer to these two things as internal branding and external branding, […]

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5 Questions for Web Strategist, Ron Sparks

1. Why do I need a “web strategy”? Isn’t it just good enough to have a web site? Web strategy is the foundation of a successful business online. First, it means clarifying your business goals and determining which of these can be achieved online. It could mean you need a simple web site, or a […]

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