I was watching a roundtable discussion on the presidential campaign of Mitt Romney. One of the commentators said something that struck me as profound, “Well,” he said, “you gotta lose to win.”

He went on to explain that any candidate that tells people only what they want to hear is destined for failure. A successful candidate takes a stand, inevitably alienating some, but rallying others to his side because they know what he stands for. In other words, losing to win, something Governor Romney doesn’t seem to be doing (from their analysis).

I’ve turned this phrase over and over in my head since hearing it and suggest the following ways we can lose to win in business and in life:

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